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Radio Script |
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Term:
Radio Script:Radio
Script is the copyrighted material an advertiser uses to sell a particular
product on the radio. In house, Radio stations have a copyrighting department
who works with the client to come up with a script in line with a current
promotion or sales event. Out of house, Ad Agencies specialize in marketing
a clients product or brand and creating copy vastly more effective and
interesting to a listener. This is not always the case. The copy is
dependent on the creativity of the writer and the desires of the client. Click
here to find out more about Radio
Script
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